About Us

Lifeline, a fitness leader for over 40 years, continuously develops revolutionary training tools that define the benchmark in professional grade products used for bodyweight, progressive variable resistance and functional training.

Improving Wellness Through Innovation

 Since our inception in 1973, Lifeline has been at the forefront of developing revolutionary training tools that set the standard for professional-grade fitness products. Our commitment to innovation spans decades, driven by a passion for enhancing wellness and empowering individuals to achieve their fitness goals. Over the years, we've pioneered advancements in bodyweight training, progressive variable resistance, functional fitness, athletic training, as well as recovery and yoga.

As an industry leader, Lifeline offers a comprehensive range of products designed to promote wellness. Our diverse portfolio of brands includes Lifeline, PER4M, Natural Fitness, Warrior, and KettleWorX. We recognize that fitness is a personal journey, and our mission is to provide the tools and resources necessary for individuals to achieve Fitness for Life.

The Innovation Advantage

At Lifeline, innovation isn't just a buzzword—it's ingrained in our DNA. We approach every aspect of our business with a relentless focus on pushing the boundaries of design and functionality to deliver unparalleled products to our customers. This dedication to innovation has led to a track record of successful new product introductions and a portfolio protected by over 20 patents.

Our commitment to innovation extends beyond product development to encompass packaging and merchandising solutions. We believe that an informed buying experience is essential for consumers, which is why our packaging and merchandising strategies are designed to provide clarity and guidance to help individuals make confident purchasing decisions.

By combining cutting-edge technology with unparalleled expertise, Lifeline continues to redefine the fitness industry landscape. We are proud to be a driving force behind the evolution of fitness and remain committed to empowering individuals to lead healthier, happier lives through innovation and excellence.

Join us on our journey to unlock the full potential of fitness and experience the Lifeline difference today.

 

 

Our Brands